Viggle Inc. is the leading entertainment marketing and rewards platform, providing reach to millions of entertainment fans across web, mobile and social through the Viggle App, Viggle, Wetpaint, Choose Digital, and NextGuide properties.
Viggle Inc. Overview
There is a problem in the Entertainment Industry. Simply put, consumers have too many choices. Both content owners and distribution companies are competing for consumer attention, and there is an increasing array of distribution channels with similar content offerings. The consumer is overwhelmed by choices and, as a result, itâ€™s becoming more and more difficult to effectively reach and market to the typical entertainment fan.
In an increasingly fragmented media landscape, Viggle Inc. helps connect various parties in a meaningful way:
Media Companies - promote content through web, mobile and social channels to drive audiences to specific programming and events
Brands - reach targeted and verified audiences against specific programming
Consumers - earn virtual currency and brand rewards through the consumption and engagement of entertainment content across multiple properties and formats
How is this possible?
Rewards programs influence consumer behavior and drive recurring revenue in many industries, including Consumer Retail, Hospitality, Travel, Financial Services and many more. In fact, the average American family currently belongs to 21 rewards/loyalty programs. Viggle is the first media rewards program, that brings together advertisers, media content providers and consumers.
- Users who consume or interact with entertainment connect over several Viggle Inc. technology platforms earn Viggle Points which they can later redeem for real rewards.
- Viggle Points can be redeemed for gift cards to major retailers, entertainment experiences, merchandise, and digital downloads.
- Over 3.5 million Rewards, valued at over $20,000,000, have been redeemed since launch